Lurik Prasojo symbolizes endurance and perseverance, representing the unyielding continuity of a cultural narrative passed down through generations. As pioneers in preserving Indonesia's traditional Lurik fabric, Lurik Prasojo not only showcases the beauty of this cultural heritage but also presents it in a modern context without compromising its essence and hidden meanings. Despite facing the challenges of an ever-changing world, Lurik Prasojo remains a faithful guardian of the stories of the past, alive in every pattern and weave, ensuring that the cultural values it embodies are continued and appreciated by future generations.
Lurik Prasojo is committed to preserving the authenticity and beauty of Indonesia's cultural heritage, particularly the Lurik fabric, known as Kain Wastra Nusantara. We aim to support local economic growth while continuously innovating to meet the needs and trust of customers in the modern era.
Company's Vision Statement
Company's Vision Statement"Preserving the Continuity of Indonesia's Traditional Lurik Fabric Heritage, Empowering the Local Economy, and Creating High-Quality Products Trusted by Customers since 1950."
Company's Mission Statement
Company's Mission Statement
- Preserving Cultural Heritage: Upholding the cultural values of traditional Indonesian Lurik fabric with respect and sustainability.
- Local Economic Empowerment: Driving economic growth around the factory by empowering the local community, particularly women and elderly individuals.
- Superior Product Quality: Ensuring unparalleled product quality since 1950, the preferred choice for customers who value high-quality traditional fabrics.
- Innovative Patterns: Continuously innovating in the creation of Lurik fabric patterns, blending tradition with modern trends to remain relevant in today's era. Utilizing modern weaving tools.
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